(Podcasting)

Podcasts present a whole new take on information gathering. It is a more personal and dymamic way to get newsfeeds, information and opinions from experts in a given field. Subscribing to a podcast cuts out the need to search for the information you want, as the subsequent broadcasts are automatically downloaded to your audio library. Getting marketing information has never been easier. There are numerous podcasts that are dedicated to advertising, marketing, new media technology, market trends, etc. All the major players in the industry (such as Ad Age) are currently broadcasting using this medium, which means that professional, insightful and up-to-date information is only a click away. Podcasting also has the advantage of being accessed at all times. We can now listen to informative broadcasts of very specific areas of interest even when we're preoccupied, like when were driving to work. iPods make this possible. These are the advantages that podcasts have over more traditional media such as print.