Ford and BMW are not the only auto companies embracing new radio technology- Cadillac has recently become heavily involved with XM Satellite. Not only have they implemented XM radio as standard in their vehicles, but Cadillac has also united with the satellite radio giant to unleash a new advertisement promoting XM's "Theme Time Radio Hour." The ad features Bod Dylan, one of XM radio's celebrity djs, driving a Cadillac Escalade down a desert road. The tv ad is the first of a variety of media that will be used in this cross-promotion. An integrated marketing effort is in effect for coming months, which will also involve online and print media. Here is the 2 minute version of the new co-advertisement between Cadillac and XM Satellite Radio- featuring Bob Dylan.
In related developments, General Motors has announced that XM Satellite radio will now become standard on 2008 Hummer, Saab, and Buick models. It appears as though GM is leading the way in satellite radio integration. Six million XM-equipped vehicles have been built by the General since 2001, and there are currently fifty GM products with standard XM radio. Perhaps more innovative implementations such as these will improve the brand family's image.
Sources:
http://www.xmradio.com/dylan-cadillac/index.xmc
http://www.autoblog.com/2007/10/21/xm-for-all-satellite-radio-service-now-standard-on-2008-hummer/
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