BCS: Only on XM

One of the most important programming formats offered by satellite radio services are the sports coverage channels. These channels draw a huge audience because the satellite radio service grants access to braodcasts all over the country. Therefore if you lived in Upstate New York, and happened to be a fan of the L. A. Dodgers, you could tune in to the local radio feed live from California. This is a must have for any dedicated sports fan. Contracts with the Indy 500 and the NHL give XM an advantage over its competitors.




XM has recently added to its arsenal of exclusive sporting events by acquiring the rights to all five Bowl Championship Series football games in January of 08. XM Satellite Radio will be the exclusive satellite broadcaster for the following bowl games:

- The AllState Sugar Bowl
- Tostitos Fiesta Bowl
- FedEx Orange Bowl
- The Rose Bowl Presented by Citi
- The AllState BCS NAtional Championship

This coverage comes as a wrap up of its contract as this year's official satellite radio network for the half a dozen BCS collegiate conferences. All of these Bowl Games will be offered to XM's 8.5 million nationwide subscribers. Erik Logan, XM's Executive VP, reports that more than 1.3 million listeners tune in on a regular basis for Saturday college football games.
To add to the appeal of the package, XM also added Hall of Famer Barry Switzer as its head broadcast analyst.



Source: http://www.mediabuyerplanner.com/2007/12/04/xm-exclusively-airs-bcs-games-in-january/?camp=rssfeed&src=mbp&type=textlink