At first glance, this seems like a fairly confusing development- XM Satellite Radio is now podcasting some of their content over iTunes podcast library, for free. Eric Logan, XM's VP of Programming justifies the move by saying "By making these original XM series available through xmradio.com, iTunes and other popular podcast web sites, millions more consumers have an opportunity to sample some of the best in premium music, news and sports programming that you can only get as an XM subscriber." This is the basic concept behind samples, just implemented in a new way in the new age of radio. By exposing consumers to a few snippets of their content, they will know what to expect if they actually purchased the service.
Orbitcast adds "It's an interesting move because the traditionally the "satellite radio" moniker went hand-in-hand with "payment" - a majority of the content is meant to be hidden behind the walled garden. Of course, XM has been going against the grain with this concept, what with Bob Edwards and Opie & Anthony being made available on free terrestrial radio.....But XM is leveraging what many believe to be one of its strongest assets: their original programming." By allowing people to get a feel for the original content that XM offers, they can understand that XM Satellite Radio is not just spitting out other broadcasts, but delivering its own content for listener enjoyment.
Source: www.hear2.com
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