Sirius recently unveiled its "Stiletto 2," the second generation of the company's portable satellite radio, which features WiFi connectivity and storage of 100 hours of Sirius programming. The second edition has slimmed down a considerable 25% from the original- which makes it lighter and more aesthetically pleasing. The satellite signal can be picked up by the device when outdoors, but when inside the user will have to connect to available WiFi networks to listen to Sirius content. The device has built in flash memory, and can store non-Sirius MP3s or WMAs. When listening to the Sirius broadcast, users can bookmark the songs they are listening to for a purchase later on. The Donor Advertising Agency, Sirius' agency on record has come up with the following advertisement that features the new gadget.
Interestingly, the spot does not technically advertise the device. The name of the music player is not mentioned, nor does it mention its features or what it can actually do. Apparently the ad was primarily designed to promote Sirius instead of the music player- but if so, why make it the climactic ending of the ad. It doesn't seem to add up.
Did the Sirius ad remind you of any other recent TV ads? Check out this one for Verizon.
I mean it's one thing for two ads to use the same concept to promote a product, but these two ads came out so close in time to one another that I wonder if there's a connection. I've seen these two ads played within in the same hour of television.
At any rate, if Sirius wants to promote this device, they definitely need to rework the advertising- otherwise, their sales will fall like dominos.
Source: http://www.infosyncworld.com/news/n/8189.html
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